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I think the Kickstarter model also massively de-risked the process by introducing a pre-order model that gave you a sense of the potential revenue ahead of time
by calbear81 11y ago
I think the Kickstarter model also massively de-risked the process by introducing a pre-order model that gave you a sense of the potential revenue ahead of time before you went an invested $100k on tooling.
- davemel37 11y agoQuirky also derisked the process and took preorders.
- calbear81 11y agoDid they have any pre-order threshold for when a product would go into production?
- notahacker 11y agoOr a pre-order threshold below which they conclude the product has below average market potential and isn't worth investing any more time and money on actually getting it to market?
- hipsterelitist 11y agoEarly on, this was precisely what they did.