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Why quirky failed, kickstarter. It was an awesome idea, but kickstarter handles the long tail, shards and distributes the workload, and is universal. That is wh
by on_ 11y ago
Why quirky failed, kickstarter. It was an awesome idea, but kickstarter handles the long tail, shards and distributes the workload, and is universal. That is why Quirky failed.
- tomasien 11y agoThis makes the most sense to me. This kind of innovation was going to happen, would it be centralized or decentralized? For now looks like the latter, made sense to fund both models.
- calbear81 11y agoI think the Kickstarter model also massively de-risked the process by introducing a pre-order model that gave you a sense of the potential revenue ahead of time before you went an invested $100k on tooling.
- davemel37 11y agoQuirky also derisked the process and took preorders.
- calbear81 11y agoDid they have any pre-order threshold for when a product would go into production?
- notahacker 11y agoOr a pre-order threshold below which they conclude the product has below average market potential and isn't worth investing any more time and money on actually getting it to market?
- hipsterelitist 11y agoEarly on, this was precisely what they did.
- fudged71 11y agoAbsolutely. Kickstarter is as much a tool for "Crowdsourced Invention" as Quirky is... yet they have significantly less effort required to launch the products.
- s73v3r 11y agoActually, given how many problems some Kickstarters have with manufacturing, having a company like Quirky that could come in, having experience with manufacturing, design, shipping, etc, could make many of those a much better experience.