Well, I'm just one person, but: I pay for my email on Fastmail, I buy all the games (largely indie) I play through HumbleBundles or Steam, I donate to streamers

Well, I'm just one person, but: I pay for my email on Fastmail, I buy all the games (largely indie) I play through HumbleBundles or Steam, I donate to streamers on Twitch, I buy print copies & merch direct from comic artists I found online, and I buy music from bandcamp. I'm planning on supporting a number of artists on Patreon as well. I go meet those creators at cons and form a personal connection. Those are the content creators I want to keep alive. I run an adblocker and I do put my money where my mouth is. If there was any news or essay site that put out consistently high-quality content, I'd pay for that too. But as it is I'm happy for mass media and sites with vacuous pseudo-intellectual articles like Quartz, Medium and Nautilus to die out.