I did. Facebook drives most of the traffic towards news and media sites; http://fortune.com/2015/08/18/facebook-google/ http://fortune.com/2015/08/18/facebook-g

I did. Facebook drives most of the traffic towards news and media sites; http://fortune.com/2015/08/18/facebook-google/ http://fortune.com/2015/08/18/facebook-google/ It is also the most used app on the mobile devices by a large margin; http://marketingland.com/facebook-most-used-mobile-app-google-10th-67109 http://marketingland.com/facebook-most-used-mobile-app-googl... [Primary sources seem to be behind paywall) There is a large group of users whose first internet connected device is a smartphone, so Facebook has an cultural grip on the net that seems unassailable. Facebook still hasn't figured out how to capitalize on that besides forcing businesses to shell out to reach the userbase, but if they do, Google have a lot to worry about. My original comment was an oversimplification though; The big G is still the largest contributor to referrals to specific info, like ecommerce listings and scholar texts. Apple's attempt at information services have been stillborn till now. Maps does not work in most of the world and Siri might as well be the world's most racist digital assistant since it can't understand any accents in English. The additions in iOS9 seems well integrated, but I have to test them in my other home on the other side of the world, where Apple does not have a significant market share. I don't think Apple takes this section of their business all that seriously.