That's a response to bots viewing ads, not people who register a second Facebook account so they can send themselves Farmville gifts. They aren't fake people, t

That's a response to bots viewing ads, not people who register a second Facebook account so they can send themselves Farmville gifts. They aren't fake people, they're real people wearing fake mustaches. I am sure they are less valuable to advertisers than Facebook profiles with real demographic data but it's still better than an ad never seen by a human.