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From an ad network's point of view, maybe, but from a publisher's point of view, no. This is just another variation on click fraud, because fake people don't bu
by garrettr_ 11y ago
From an ad network's point of view, maybe, but from a publisher's point of view, no. This is just another variation on click fraud, because fake people don't buy real goods.
If you actually read the article, the Heineken advertiser's response is:
> “It was like we’d been throwing our money to the mob,” Amram says. “As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”
- jaredsohn 11y agoBut the GP is talking about a case where the ads are being viewed (so there is a guarantee that a human sees it); just not by as many unique people as the number of accounts would suggest.
- cwyers 11y agoThat's a response to bots viewing ads, not people who register a second Facebook account so they can send themselves Farmville gifts. They aren't fake people, they're real people wearing fake mustaches. I am sure they are less valuable to advertisers than Facebook profiles with real demographic data but it's still better than an ad never seen by a human.
- meeper16 11y agoInside a counterfeit Facebook farm http://theweek.com/articles/560046/inside-counterfeit-facebook-farm http://theweek.com/articles/560046/inside-counterfeit-facebo...