I agree that behavioral economics greatly informs "game mechanics" but I don't think the levers it relies on are all irrational. My utility (pride, sense of acc

I agree that behavioral economics greatly informs "game mechanics" but I don't think the levers it relies on are all irrational. My utility (pride, sense of accomplishment etc.) from answering questions on stackoverflow.com might far exceed the utility from the maximum monetary gain I could achieve from an alternative use of my time, thus making me spending time on answering stackoverflow.com questions perfectly rational.