CPA is hard work. I can count on one hand the number of people in this industry that like hard work. It's not just the wrong metric, it's a fundamental misund

CPA is hard work. I can count on one hand the number of people in this industry that like hard work. It's not just the wrong metric, it's a fundamental misunderstanding of technology: for example the "viewable impression" as being anything other than software that is telling other software that it's on the screen...