IMO, the big problem is that you don't choose who to pay. I don't want to pay to producers of low quality contents and the ones who spammed the google with usel

IMO, the big problem is that you don't choose who to pay. I don't want to pay to producers of low quality contents and the ones who spammed the google with useless pages which are at the top of the search results for SEO reasons. IMO, micro-transactions which are used to pay by views are much better option, and google is the company who can implement this.