Amram is trying to become his own brand, so I skip articles that he's got a quote in simply because he's not out to solve any problems, just get an agency job i

Amram is trying to become his own brand, so I skip articles that he's got a quote in simply because he's not out to solve any problems, just get an agency job in a few years. I don't think he actually understands ad fraud at all. Here's the thing: The (Boris Boris) sites that myspace is selling are obviously crap. Absolutely worthless. The traffic he's buying is a bunch of fraud redirects, and he thinks that it's the media buyer's responsibility to be choosier. However Christopher Barnet of Myspace is selling these sites as genuine video preroll that retails at around 6-8$ per thousand views. He's selling them on ad exchanges and they're buying it like crazy because it reports as highly "viewable", it's in "demo" (meaning a lot of these users have a comScore cookie), and of course, because nobody believe's Myspace is defrauding them. So here we are: At least 80% of Myspace's ad inventory is fraud, and nobody's going to ask for their money back because "hey, we got fooled too". And life goes on.