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I know nothing about advertising, but isn't this method thwarted by users (likely small in number) that either do not allow cookies or dump cookies after a sess
by noxToken 11y ago
I know nothing about advertising, but isn't this method thwarted by users (likely small in number) that either do not allow cookies or dump cookies after a session? The latter type would only affect tracking if the transaction was completed in another session. I would think that IP tracking is somewhat useless due to shared public address among users.
Really what I'm asking is that is it trivially possible to track a user that does not store cookies?
- ecopoesis 11y agoYes, dumping cookies makes it much harder to track lookback conversions. Some networks will use fingerprinting (IP, user-agent-- panopticlick style stuff) to supplement their data, but it's much less reliable and a determined user, like someone blocking or dumping cookies, is going to defeat it.