2 ms·
The problem is that you, specifically, are only remembering the intrusive ads that have at one point negatively affected you. Whenever there is a good branding
by bduerst 11y ago
The problem is that you, specifically, are only remembering the intrusive ads that have at one point negatively affected you.
Whenever there is a good branding ad, you're not thinking about or remembering how great of an ad experience you're having. There are exceptions, like Superbowl commercials, but it's still a cognitive bias.
- Nursie 11y agoWell, I don't really watch ads so it's true I'm not thinking about how great an ad experience I'm having, because I'm not having them. As a result I find nearly all advertising, when I do come across it, to be intrusive and annoying.
- bduerst 11y agoThat's exactly my point - you're only remembering your negative experiences as advertising experiences. You're even saying "watching", which leads me to believe that most of your negative experiences have been online or on television.
- Nursie 11y agoWhat other experiences are there? I don't listen to the radio much, and when I do it's the BBC. I don't read print publications any more (I read books, these tend to be ad-free). There are billboards I suppose. And no, I'm not only remembering my negative experiences as advertising experiences - when one cuts advertising out of ones diet to the extent I have tried to all advertising seems incongruous and objectionable. I have successfully re-sensitised myself to it, and made my life much quieter and calmer without the constant sale-pitch.
- agarden 11y agoI have noticed this in myself. Generally, I find ads terribly annoying and frequently offensive. And then on occasion I see or hear on ad for something that actually interests me. Maybe it is for a service I did not know existed. At that point, I don't think of it as an ad. I think of it as useful information I discovered. Only later do I realize that the "useful information I discovered the other day" was really an ad.