Google's costs and fees are irrelevant to the content creator. They want the ad network that writes the biggest check each month, not the one with the lowest op

Google's costs and fees are irrelevant to the content creator. They want the ad network that writes the biggest check each month, not the one with the lowest operating overhead. In fact there are many niche ad networks with fees much higher than Google, but they actually pay publishers more because they also charge the advertisers much more.