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Your example is actually pretty easy to track. That's why sites drop cookies and have look back logs. Harder to track is when someone clicks on a link on mobil
by ecopoesis 11y ago
Your example is actually pretty easy to track. That's why sites drop cookies and have look back logs.
Harder to track is when someone clicks on a link on mobile, and then switches to desktop to complete the transaction. Unless everyone is logged in, you have no chance of tracking the funnel.
- noxToken 11y agoI know nothing about advertising, but isn't this method thwarted by users (likely small in number) that either do not allow cookies or dump cookies after a session? The latter type would only affect tracking if the transaction was completed in another session. I would think that IP tracking is somewhat useless due to shared public address among users. Really what I'm asking is that is it trivially possible to track a user that does not store cookies?
- ecopoesis 11y agoYes, dumping cookies makes it much harder to track lookback conversions. Some networks will use fingerprinting (IP, user-agent-- panopticlick style stuff) to supplement their data, but it's much less reliable and a determined user, like someone blocking or dumping cookies, is going to defeat it.
- geocar 11y agoBoris bought iframes on doubleclick (among other places). That's how he gets legitimate users' cookies. Assumptions about video are that it not be clicked, so post-click analysis just isn't done.