And it actually is the equivalent of saving that money! If you want quality journalism, or even just an ops budget for the hosting site for your cat pictures, s

And it actually is the equivalent of saving that money! If you want quality journalism, or even just an ops budget for the hosting site for your cat pictures, someone needs to pay at some point. There's a very close analogy to print publications: if magazines and newspapers didn't have ads, the newsstand price would be significantly higher due to the loss of impressions. Now, imagine if your Sunday newspaper had a magical printing press that could print, on-demand, a customized version for you without ads. If everyone switched to that option, they'd lose all their ad revenue, so they'd need to raise the newsstand price accordingly!