I think cost per click will simply keep declining as the erosion of value caused by that cesspoolishness is priced in. It will never go to zero though because s

I think cost per click will simply keep declining as the erosion of value caused by that cesspoolishness is priced in. It will never go to zero though because somewhere in there is a core of real influence on real buyers of goods and services. I'm not worried about Google. I'm worried about user experience on the web as advertisers and publishers try to compensate ever more aggressively for the growing ineffectiveness of their business model (or is it greed?) Average user experience on media sites is in rapid decline right now. If there isn't a whole page ad you need to click away, you can be sure there will be a popup for some customer experience survey or something else that acts like what we used to call a modal dialog box. If I were in the business of defacing websites, I would like to replace all of those by an old Windows 3.1 modal dialog saying: "General User Protection Fault"