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These things mimic biological systems. Fraudsters are disease and as you have noted threaten to kill the host they rely on. But the whole reason Google has su
by teej 11y ago
These things mimic biological systems. Fraudsters are disease and as you have noted threaten to kill the host they rely on. But the whole reason Google has survived is because they have built an immune system (ad fraud team) and antibodies (fraud detection systems) that keep it moving along. Over the years there have been plenty of ad exchanges that succumbed to the disease and died.
That's not to say Google will survive in perpetuity. Disease has a way of iterating and evolving. But big G won't go down without a fight.
- geocar 11y agoNonsense. Google has "survived" because they benefit massively from ad fraud just like the fraud in the article. Always have. I actually flew out to New York and showed Douglas de Jager this specific trick back in June, and he said that it's not their problem, and until media buyers agree, he's probably right.