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Time spent make sense to rank social media apps powered by ads. However, this metric doesn't reflect the true value of commerce apps. I doubt people spend much
by gitah 11y ago
Time spent make sense to rank social media apps powered by ads. However, this metric doesn't reflect the true value of commerce apps.
I doubt people spend much time on the Uber or Amazon app, but they generate a massive amount of revenue anyways.
- joshstrange 11y agoThis is a great point. I spend a good deal of money on the Amazon and Lyft apps but I don't spend hardly any time IN the app. Lyft even more so than Amazon as I'm waiting for the ride. On Amazon I know what I'm getting before I open the app, I don't enjoy "browsing" on the Amazon app. Also I wonder how they count something like Spotify or Audible, I spend money for both but rarely have the app in the foreground.
- muddi900 11y agoI believe the point is that a lot of information is driven by these apps rather than specific apps, which makes them the new media oligopolies, to be crass.