>Someone goes out and makes a brand new media franchise, call it "Bleachuto." It's a tv series about dead ninjas. This new media property can easily launch an e

>Someone goes out and makes a brand new media franchise, call it "Bleachuto." It's a tv series about dead ninjas. This new media property can easily launch an entire cottage industry of blogs, physical goods, some of which might be affiliated with the creators, some not. And yet the anime industry is continually going out of business?