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>> My specific experience is more in the marketing literature ... there we've seen a clear shift toward shorter and more visual content being preferred. Could
by petra 11y ago
>> My specific experience is more in the marketing literature ... there we've seen a clear shift toward shorter and more visual content being preferred.
Could you please give some example of such books?
- ghaff 11y agoBy "literature" I was referring to marketing materials that I'm involved in creating or having created. I don't have specific public metrics that I can point to, but I work with a lot of people both inside and outside my company who track downloads, pageviews, etc. of a lot of different asset types. (As well as just talking to customers and others who use the materials.) What we see, for example, is survey results that get delivered essentially as a presentation rather than as a report with a lot of text. There also seems to be a general preference for shorter written pieces with more sidebars, graphics, etc. In terms of technical books, as I mentioned separately, just look at O'Reilly's catalog. There are still some big tomes but also a lot of much shorter books.