Indeed, it's a lesson many of us find very difficult to learn, that the price someone is willing to buy something at has little relationship to what it costs.

Indeed, it's a lesson many of us find very difficult to learn, that the price someone is willing to buy something at has little relationship to what it costs. This book is the best I've read on the subject: http://www.amazon.com/Walking-High-Tech-High-Wire-Entrepreneurs/dp/0070004684 http://www.amazon.com/Walking-High-Tech-High-Wire-Entreprene... But it's silly that Amazon is selling them for more. Often times much more. Not by choice. Amazon tried to set some reasonable price points, and the big five refused to play ball (remember their conspiracy with Apple?), ultimately renegotiating their contracts to agency pricing. Which is why so many of their books cost so much now.