I like the "Smart-ish" angle. Swatch owns the entry level watch market: Swatch was originally intended to re-capture entry level market share lost by Swiss man

I like the "Smart-ish" angle. Swatch owns the entry level watch market: Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. The launch of the Swatch brand in 1983 was marked by bold new styling, design and marketing. [1] Maybe they can be the market leader in the entry level market and not have to compete against the Apples and Motorolas who are all fighting over share in the mid-market smartwatch. Motorola had a 360 version that was value based: http://www.talkandroid.com/264030-motorola-decided-to-scrap-its-plans-to-launch-a-value-priced-version-of-the-moto-360-smartwatch-last-minute/ http://www.talkandroid.com/264030-motorola-decided-to-scrap-..., but my guess on why they scrapped it is due to risk of cannibalization and not enough differentiation of their flagship product. [1] https://en.wikipedia.org/wiki/Swatch https://en.wikipedia.org/wiki/Swatch P.S. I think they really missed the price point on this, sub $100 with 10 SKUs would've fostered in a new wave of smartwatch owners.