If you read the article, you notice that the inventor claims that it's not something he'd use himself, but as a "low brow" product especially marketed towards c

If you read the article, you notice that the inventor claims that it's not something he'd use himself, but as a "low brow" product especially marketed towards children. A little kid would be more entertained by the notion of "spraying" food rather than go through the hassle of measuring ingredients and cleaning up the mixing bowls, etc.