4 ms·
> The losers are small publishers and small advertisers. Universal click fraud drives down the value of all advertising, making it harder for niche publishers t
by JacobJans 11y ago
> The losers are small publishers and small advertisers. Universal click fraud drives down the value of all advertising, making it harder for niche publishers to make ends meet.
This is absolutely not true in my case. I'm both a small publisher and a small advertiser. I have absolutely no trouble making ends meet. Perhaps I will in the future, but it is very unlikely that click fraud or or privacy concerns will be to blame.
- look_lookatme 11y agoHow many people do you employ and/or pay livable wages to produce content?
- JacobJans 11y agoI work with around a dozen freelance writers regularly. I usually aim to set the pay so they'll earn a minimum of $25 an hour. Although, they're freelancers, so that really isn't up to me. I just accepted a piece for publication -- and I'm fairly certain the writer spent no more than 30 minutes on it. The call for submissions went out, and 30 minutes later I got the piece. I'm paying $65 for it. In general, I'm always looking for ways to justify spending more money on producing better content. I work hard to build the trust of my audience and to provide ever increasing value to them. Fortunately, as my business grows, this becomes easier in some ways, due to economy of scale. A bigger audience generates more revenue, which means I can spend more on content. Better content means more readership, which in turn increases revenue. It's a gratifying business. :)