Yes, I agree - it is an ouroboros (or whatever you call that snake eating its own tail). Ad tech has a byzantine complexity that is as complex on the business s

Yes, I agree - it is an ouroboros (or whatever you call that snake eating its own tail). Ad tech has a byzantine complexity that is as complex on the business side as it is on the tech side: http://www.lumapartners.com/resource-center/lumascapes-2/ http://www.lumapartners.com/resource-center/lumascapes-2/