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Ad targeting is alive and well only to those building it. Targeting via tracking does not work : http://zgp.org/targeted-advertising-considered-harmful/ http://

• mpeg 11y ago
  "Targeting via tracking does not work" is a very bold claim. Better targeting is a selling point of billion-dollar ad tech companies, and retargeting just pushes more products. Some sorts of tracking are harmful, I don't like the current state of affairs either and cookie syncing is downright evil (the practice of calling a pixel from a third party domain to "sync" your first party cookie with theirs) and abused. I just don't think it's as black and white as some people make it sound, not all advertising is obnoxious and unwanted and as a consumer it's ultimately almost impossible to escape trackers completely (unless you expect consumers to run Tails and browse websites as static html)
  • teaneedz 11y ago
    The problem is that it's a selling point for companies, but the actual CX is very different. As people are educated on how it all works, they are choosing to block it. Not all ads have to be bad, but the ad sector never got its act together and now are being confronted with the hard reality that folks making actual products have known for awhile. I've seen this played over and over again. Ignore UX long enough and it will bite your bottom line eventually.