Yes agreed - a pernicious example is the "if we do/ don't do X the terrorists will win". I also agree just because I cannot imagine it that there is not a bett

Yes agreed - a pernicious example is the "if we do/ don't do X the terrorists will win". I also agree just because I cannot imagine it that there is not a better model out there. It is not trivial though if we explode the current DoubleClick / Amazon paradigm of advertising/ recommending by tracking. Walled gardens - subscription or ad driven - are not the answer either. "we don't want to risk imploding capitalismo do we?" No I really don't. The stock market crashes and poor people disproportionately suffer. If the EFF were running this adpocalypse maybe but it won't be. It will be whoever can keep the lights on. But in this narrow case here is what I worry about. The Doubleclick model emerged in a very similar climate of a scourge killing the internet. In that case SPAM in the late 90's. Targeted ads were among other things the spam killer. So the spammeisters went to work in adtech (I've worked for a few)...plus c'est la même chose .