"Big Ads" is very apt. Advertising agencies are very much like start-ups: often their goal is to get acquired by one of the major agencies. https://en.wikipedia

"Big Ads" is very apt. Advertising agencies are very much like start-ups: often their goal is to get acquired by one of the major agencies. https://en.wikipedia.org/wiki/List_of_advertising_agencies https://en.wikipedia.org/wiki/List_of_advertising_agencies Those top 5 agencies are the ones who can afford to do privacy-invading advertising, because they can do it at scale.