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You're forgetting that the largest content companies are also the largest advertsising companies. For example, Google spends billions every quarter advertising.
by meeper16 11y ago
You're forgetting that the largest content companies are also the largest advertsising companies. For example, Google spends billions every quarter advertising. This is also why they maintained a $1Bil partnership with AOL believe it or not. Yahoo, Microsoft/Bing and the list goes on. All of their ad spending is part of what they consider TAC or Traffic Acquisition Costs.
- mbubb 11y agoYes, I agree - it is an ouroboros (or whatever you call that snake eating its own tail). Ad tech has a byzantine complexity that is as complex on the business side as it is on the tech side: http://www.lumapartners.com/resource-center/lumascapes-2/ http://www.lumapartners.com/resource-center/lumascapes-2/