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Unfortunately the dirty secret of ad targeting algorithms is that they don't actually work very well. Computers aren't good at understanding context. It's a har
by eli 11y ago
Unfortunately the dirty secret of ad targeting algorithms is that they don't actually work very well. Computers aren't good at understanding context. It's a hard problem.
Google is better at it then most and, well, you've seen AdSense. It's just OK.
Both consumers and advertisers are mostly aligned in that they want relevant ads. The idea that taking away information about the user is going to somehow make the ads better seems like a stretch.
- kuschku 11y agoWell, there is a simple way to solve that: website owner and Ad creator both describe their site/Ad in categories with some hashtags. Just match based on those.