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Yes, succinctly put. The 'hard choice' though is between suffering though bad or irrelevant ads or being tracked. I do not think there is another way of targeti
by mbubb 11y ago
Yes, succinctly put. The 'hard choice' though is between suffering though bad or irrelevant ads or being tracked. I do not think there is another way of targeting ads. We haven't evolved past the DoubleClick/ Google way of doing things.
So no - I don't think the ad industry is capable of going away from pervasive tracking. I do not know how else they would do it.
- SmellyGeekBoy 11y agoI think it's pretty easy to determine what someone is interested in at any given moment - base the ads on the actual content of the page! If I'm reading about some exotic location, show me ads for holidays to that destination. If I'm looking at web development stuff, show me ads for programming courses or hosting. I don't understand why the advertising industry fail to grasp this.
- mbubb 11y agoYes - I get your point. Actually targeting adverts based upon search came out of a similar crusade against spam in the late 90's. If you went to a website about exotic locations and asked for information - you would then get an avalanche of spam. Targetting started out as an (initially) less intrusive method.