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The Ad industry is the new Record and Music industry. Figure out a new model, adapt or die.
by meeper16 11y ago
The Ad industry is the new Record and Music industry. Figure out a new model, adapt or die.
- mbubb 11y agoYes except that ad revenues are the lion's share of revenue for the companies that dominate the current internet.
- meeper16 11y agoYou're forgetting that the largest content companies are also the largest advertsising companies. For example, Google spends billions every quarter advertising. This is also why they maintained a $1Bil partnership with AOL believe it or not. Yahoo, Microsoft/Bing and the list goes on. All of their ad spending is part of what they consider TAC or Traffic Acquisition Costs.
- mbubb 11y agoYes, I agree - it is an ouroboros (or whatever you call that snake eating its own tail). Ad tech has a byzantine complexity that is as complex on the business side as it is on the tech side: http://www.lumapartners.com/resource-center/lumascapes-2/ http://www.lumapartners.com/resource-center/lumascapes-2/
- SmellyGeekBoy 11y agoGoogle?
- mbubb 11y agoIn 2014, Google's ad revenue amounted to almost 59.06 billion US dollars. That year, advertising accounted for 89.5 percent of the online company's total revenues. http://www.statista.com/statistics/266249/advertising-revenue-of-google/ http://www.statista.com/statistics/266249/advertising-revenu...