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Note that Ghostery will block trackers but they do sell your usage data themselves. Use privacy badger or a tracker-blocking list for your ad blocker if you're
by mpeg 11y ago
Note that Ghostery will block trackers but they do sell your usage data themselves.
Use privacy badger or a tracker-blocking list for your ad blocker if you're that concerned about privacy.
On another note, as an ad person, context-aware ads are alive and well, for instance if you mention a specific thing in your Facebook updates you're more likely to see an ad for it. But the hard fact is that personalisation and retargeting works very, very well.
The real mistake ad companies do is that you should not see that ad if you didn't want to buy the jeans (or you bought them on a different device), which is hard to guess but not impossible
- sveme 11y agoShouldn't that be off by opting out of Ghostrank? Personalisation does work to some degree, I can see that on Facebook. But especially in that place it tends to creep me out and I do make an effort to never visit Sponsored Content.
- mpeg 11y agoYes, I believe you should be fine if you opt out. Still, as much as I understand the need for Ghostery to monetise, I personally prefer to trust the EFF.
- teaneedz 11y agoAd targeting is alive and well only to those building it. Targeting via tracking does not work : http://zgp.org/targeted-advertising-considered-harmful/ http://zgp.org/targeted-advertising-considered-harmful/ Maybe someone fromThe Deck could comment on why their approach is better.
- mpeg 11y ago"Targeting via tracking does not work" is a very bold claim. Better targeting is a selling point of billion-dollar ad tech companies, and retargeting just pushes more products. Some sorts of tracking are harmful, I don't like the current state of affairs either and cookie syncing is downright evil (the practice of calling a pixel from a third party domain to "sync" your first party cookie with theirs) and abused. I just don't think it's as black and white as some people make it sound, not all advertising is obnoxious and unwanted and as a consumer it's ultimately almost impossible to escape trackers completely (unless you expect consumers to run Tails and browse websites as static html)
- teaneedz 11y agoThe problem is that it's a selling point for companies, but the actual CX is very different. As people are educated on how it all works, they are choosing to block it. Not all ads have to be bad, but the ad sector never got its act together and now are being confronted with the hard reality that folks making actual products have known for awhile. I've seen this played over and over again. Ignore UX long enough and it will bite your bottom line eventually.
- waxjar 11y agoSo the real solution is better tracking? I don't think this solves OPs problem.