Most people who don't have ad blockers don't read / process the majority of the junk ads that get displayed these days anyway. The only beneficiary of the curre

Most people who don't have ad blockers don't read / process the majority of the junk ads that get displayed these days anyway. The only beneficiary of the current scheme are ad networks, charging for impressions -- advertisers may as well flush the money they spend on junk ads down the drain. If websites were forced to embed their own advertising, obtained directly from their own sponsors, those ads would reflect the amount of effort and cost involved, and more people would pay attention to them. Far from an apocalypse, there would be an enlightenment. Give me ads like I see in a national glossy magazine, give me ads like I see on network television, and I won't block them, maybe I'll even watch / read them. Give me junk ads and I will block them. It's really not a hard concept to understand.