Before you go off and say $15 * 12 months * 10 million users and drool yourself to death, take a look at the actual press release. "World of Warcraft subscribe

Before you go off and say $15 * 12 months * 10 million users and drool yourself to death, take a look at the actual press release. "World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access." In the first half of 2007, total revenue for Vivendi Games ( Blizzard Entertainment, Sierra Entertainment, Sierra Online and Vivendi Games Mobile) was about $700mm.