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This New York Magazine article might help: http://nymag.com/daily/intelligencer/2015/09/they-were-quirky.html http://nymag.com/daily/intelligencer/2015/09/they-

• technotony 11y ago
  Thanks for posting, feels to me like the core concept was good but that they failed to fully market test the products. Feels like they could have avoided many of the duds by taking a leaf from Kickstarter's book and booking pre-order revenue prior to actual production. I wonder why they didn't try that?
• nemild 11y ago
  Also, the NYTimes article is good: http://www.nytimes.com/2015/02/15/technology/quirky-tests-the-crowd-based-creative-process.html http://www.nytimes.com/2015/02/15/technology/quirky-tests-th... And for a more recent update: http://www.theverge.com/2015/4/24/8488531/quirky-invention-powered-by-quirky http://www.theverge.com/2015/4/24/8488531/quirky-invention-p... tl;dr An online community for inventors to brainstorm and pitch ideas they have. The entire community helps refine the idea (name, marketing slogan, features) - and then Quirky picks a few at a time to bring to market (manufacturing, distribution).
• soggypenny 11y ago
  "Quirky brought more than 400 products to market in just six years." - from the New York Magazine article. That number is absolutely staggering. I would love to see what their internal product development was like.
  • tdicola 11y ago
    Go back and watch their weekly review sessions. They were all publically streamed and had inventors pitching ideas to a panel of Quirky folks like their CEO.