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Tesla is on that trajectory. But the plan was always to go for the lower market eventually and use the higher end markets to incubate the technology, so I don't
by arscan 11y ago
Tesla is on that trajectory. But the plan was always to go for the lower market eventually and use the higher end markets to incubate the technology, so I don't know if it counts. I think you just need some serious institutional discipline to make it work.
Same deal with SpaceX.
- rdl 11y agoSomeone on Twitter suggested Nokia; the entire cellphone market definitely moved from high-cost to high-volume. Nokia was amazingly strong right before smartphones. Even through the smartphone days, they got costs down so the delivered cost of a Nokia phone in Africa was less than Apple pays to ship an iPhone 6S to me from China...
- josh2600 11y agoFWIW, minus the Burning Platform memo, it's entirely possible that we could still be looking at Nokia as a large player on the world stage.