Having some experience in this area, some hotels were only getting 1/3rd even 1/4th of the sticker price on the aggregator website. Part of this was on the hot

Having some experience in this area, some hotels were only getting 1/3rd even 1/4th of the sticker price on the aggregator website. Part of this was on the hotel though, for not managing their rates through the aggregator properly. Often hotel management would call up angry about the rate they received, but they could barely use a computer, much less manage using multiple aggregator's backend websites. The hospitality industry is kind of a mess.