Quality can only be attained by employing quality people. Just by giving folks more time will not automatically turn into quality product. Many times quality pe

Quality can only be attained by employing quality people. Just by giving folks more time will not automatically turn into quality product. Many times quality people do not require more time to make a better product. They just need to be left alone. Having said that Quality people are also people. People need deadlines or else will fall victim to student syndrome (all assignments and projects are done last 2 days before the deadline, refer http://bookoutlines.pbworks.com/Predictably-Irrational http://bookoutlines.pbworks.com/Predictably-Irrational Title: Problem of procrastination). Quality people loving what they do, need to be put on deadlines which they agree to as being reasonable. The business should for the most part function around these deadlines. When a customer imposed hard deadline shows up on the radar, a healthy conversation should settle the acceptable quality/feature cuts to meet it. The essential task of the leader is to make such sudden showing up hard deadlines as minimal and as far apart as possible through insight and foresight. The quality of the leader can be directly judged using the number of such deadlines that prop up in a given span of time.