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Yeah definitely. It's why I added that 'edit'. You're the type of customer that Groupon needs to be selling on to businesses. They need to identify people like
by RyanZAG 11y ago
Yeah definitely. It's why I added that 'edit'. You're the type of customer that Groupon needs to be selling on to businesses. They need to identify people like you somehow and offer you coupons, while denying coupons in some way to people just looking quick discount hopping and ultimately making groupon a negative instead of a positive.
I think retails focusing on bringing people into the store is different for an important reason - when you're inside the store and buying something, it's almost guaranteed that you want a few other things too. You could jump between 10 stores all with different specials to get all of them cheaper but that's incredibly time consuming.
Groupon however is trying to get return customers. It's not about someone doing Scuba diving picking up a few extra scuba diving lessons while he's there - he has to actually come back later. It's no longer an impulse 'easiest path' purchase that retail focuses on by getting you in their store and not the store down the road.