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I've heard from business owners/clients who try "group" discount services, but walk away feeling that it did little to help their customer growth long term Sal

by omouse 11y ago

I've heard from business owners/clients who try "group" discount services, but walk away feeling that it did little to help their customer growth long term Sales and discounts aren't a good way to increase customer growth unless they're done consistently. There's a reason that I get a free salad when I get a pizza; no one really wants that salad. There's a reason they have $5 beers every Monday at a bar; no one wants to drink on a Monday. If the business owners/clients are stupid enough to give away the best experiences for cheap, it's their own damn fault for not having any business sense whatsoever.

nmrm2 11y ago
> If the business owners/clients are stupid enough to give away the best experiences for cheap, it's their own damn fault for not having any business sense whatsoever. And yet Groupon is closing down operations in 7 countries and laying off 1000 people. Groupon's customers are these small businesses, for Groupon to succeed it needs to be in a symbiotic relationship with these businesses. "It's your fault for being an idiot" isn't the correct way for anyone to think about Groupon's relationship with its customers; that sort of thinking will only backfire even harder.
- caskance 11y ago
  It's done great for them up to this point. How many companies wish they were in a position where they had operations in 7 countries to shut down?
  - ceejayoz 11y ago
    That's a little like saying "So what if your bird died? How many coal miners wish they even had a pet canary in the first place?"
  - jessaustin 11y ago
    Yes many companies wish they had the opportunity to burn fat stacks of VC cash. Some of those might have expanded to two countries instead, and not been forced to write off the whole thing soon after.
- omouse 11y ago
  That's a good point; and it should have been an obvious avenue for Groupon to serve those customers.

by omouse 11y ago

nmrm2 11y ago

> If the business owners/clients are stupid enough to give away the best experiences for cheap, it's their own damn fault for not having any business sense whatsoever. And yet Groupon is closing down operations in 7 countries and laying off 1000 people. Groupon's customers are these small businesses, for Groupon to succeed it needs to be in a symbiotic relationship with these businesses. "It's your fault for being an idiot" isn't the correct way for anyone to think about Groupon's relationship with its customers; that sort of thinking will only backfire even harder.

caskance 11y ago
It's done great for them up to this point. How many companies wish they were in a position where they had operations in 7 countries to shut down?
- ceejayoz 11y ago
  That's a little like saying "So what if your bird died? How many coal miners wish they even had a pet canary in the first place?"
- jessaustin 11y ago
  Yes many companies wish they had the opportunity to burn fat stacks of VC cash. Some of those might have expanded to two countries instead, and not been forced to write off the whole thing soon after.
omouse 11y ago
That's a good point; and it should have been an obvious avenue for Groupon to serve those customers.