Good point. To most consumers, including me, "renting" a AAA game from steam for as long as I could conceivably want to play it is a simply fantastic. I simpl

Good point. To most consumers, including me, "renting" a AAA game from steam for as long as I could conceivably want to play it is a simply fantastic. I simply don't care if I "own" it or not. Same with the Kindle. I buy books for $9.99 that are 50 to 100% more in printed format and even more at a retail location. So from a consumer standpoint, I get a product in a better format, I like reading books on the Kindle, I love downloading games. I get those products at less than 50%. So if I want to share a book with someone, I can still buy it in print format. Or I simply buy it for them. Considering the goods are half priced or less, It's still a win.