"At Google, we think that internet users’ time is valuable, and that they shouldn’t have to wait long for a web page to load." There is plenty of evidence of s

"At Google, we think that internet users’ time is valuable, and that they shouldn’t have to wait long for a web page to load." There is plenty of evidence of significant drop in users numbers with increasing page load time. An advertising company has to ensure that their ads are not only displayed but that there is also a reasonable chance that they will be noticed. Otherwise it becomes a pointless exercise, advertisers leave and revenues drop. Therefore what is really going on here is Google trying to squeeze in more advertising before annoying the users to the point of leaving the page. Yes, I agree, advertising in itself is inimical to user's time and thus the above sentence can be seen as deeply hypocritical.