Considering that Google's biggest press release of the year included a reference to that particular fictional world[1], and that we're talking about compression

Considering that Google's biggest press release of the year included a reference to that particular fictional world[1], and that we're talking about compression technology, I would say it's appropriate. [1] http://bgr.com/2015/08/11/alphabet-easter-egg-google-hooli/ http://bgr.com/2015/08/11/alphabet-easter-egg-google-hooli/