Yes, Apple has released a bunch of shitty products before, but none of them received any hype. I think what the parent is saying is what happens if Apple can't

Yes, Apple has released a bunch of shitty products before, but none of them received any hype. I think what the parent is saying is what happens if Apple can't meet the expectations and the hype that has been appearing in the mainstream press for some of Apple's latest products. Apple's reputation could really take a hit.