Who does the money go to? Your friend? What does your friend do to deserve money for you not accomplishing a particular goal? I've just had another read and "I

Who does the money go to? Your friend? What does your friend do to deserve money for you not accomplishing a particular goal? I've just had another read and "If you don’t make the deadline, Gofuckingdoit.com collects the money, but the site is considering building a charity payout" What the fuck? Gofuckingdoit collects the money and is "considering" building a charity payout?