I don't think the author uses ad hominem in the traditional sense: http://en.wikipedia.org/wiki/Ad_hominem http://en.wikipedia.org/wiki/Ad_hominem . Most probab

I don't think the author uses ad hominem in the traditional sense: http://en.wikipedia.org/wiki/Ad_hominem http://en.wikipedia.org/wiki/Ad_hominem . Most probably the author really meant 'insulting' but used 'ad hominem' because it sounds more sophisticated, but there is no equality between those two.