The thing is it's already here to some extent, and there are some widespread deployments of embedded OTA data products, kindle, On-Star, various netbooks with

The thing is it's already here to some extent, and there are some widespread deployments of embedded OTA data products, kindle, On-Star, various netbooks with modems included, commercial washing machines(for laundromats), alarm systems; there's a lot of product already out there. Yes, it's a long term trend, but it's growing stronger and there's a lot of equipment that's only going to be reporting 20-30kb of data per month. And the cost of the parts has fallen along the same curve as most other electronics. A $40 dollar broadband module can pay for itself with one service call or critical alarm, depending on the context.