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Candy Crush brought in $1.5 Billion dollars in revenue in 2013[0]. In 2014 it had 93 million users[1]. That means Candy Crush brings in at least $16 / user / ye
by malisper 11y ago
Candy Crush brought in $1.5 Billion dollars in revenue in 2013[0]. In 2014 it had 93 million users[1]. That means Candy Crush brings in at least $16 / user / year. I'm guessing they don't really care what the cost per acquisition is when they are making that much per user.
[0] http://bgr.com/2014/02/18/how-much-money-does-candy-crush-make/ http://bgr.com/2014/02/18/how-much-money-does-candy-crush-ma...
[1] http://www.gamespot.com/articles/93-million-people-play-candy-crush-saga-daily-do-you/1100-6417819/ http://www.gamespot.com/articles/93-million-people-play-cand...
- minimaxir 11y agoHuh, I thought CCS revenue was an order of magnitude lower. My mistake. In that case, the numbers make more sense.