First ,even if individual car ownership would be dead , Apple can still sell premium car subscriptions offering some social status. Second, Apple could lead th

First ,even if individual car ownership would be dead , Apple can still sell premium car subscriptions offering some social status. Second, Apple could lead the half-automated cars market(using Siri, see my comment down) and use it as a base of cars that would build Apple some self-driving brand, could be upgraded to full self driving gradually, or could be used to collect data to train full self driving.